After the Second World War, Japan has steadily emerged as one of the biggest economics. This country has at least one representative company in each technological industry, namely Toyota (automobiles), Sony (gadgets), Panasonic (electric appliances)…and the ultimate symbol of Japanese horology is Seiko, a company who has a timekeeper making history of over 130 years.
A symbol of Japanese spirit
Seiko is the No.1 watchmaker in Japan, both in terms of craftmanship & innovation. Seiko watches always embody attention to detail, even the cheapest ones. From the case, the band to the movement inside, all of them exude craftmanship & quality. This is Japanese spirit! The Japanese know how to push most of their works to an extremely high level, they always aim to perfection. This mindset is very suitable with horology, because making timekeepers requires a lot of devotion. Despite joining the watch industry too long after the Swiss counterparts, Japanese watchmakers like Seiko and Citizen have managed to earn a spot in the middle-range luxury segment. Their new generation of mechanical movements has been proven to be at the same level of accuracy & reliability with ETA Swiss movements, I think they will enter the highest segment in the watch industry sooner or later. The Grand Seiko, a luxury product line of Seiko, which has been very successful in Japanese domestic market, is now available internationally. The Grand Seiko watches are the quintessence of Seiko, if you see a Japanese citizen wearing a Grand Seiko, it means he/she wants to show his/her pride of Japan, because this watch is a symbol of Japanese spirit.
With Seiko, brand reputation is the most important
Despite being able to make high-end products, Seiko still chooses to focus on the popular watch market. It’s so admirable that they always manage to keep their product prices a little lower than competitors while offering the same quality. This is how Seiko & other Japanese companies conquered the global market!
Let’s take Seiko dive watches for example. They are all ISO 6425 – certified, it means each of the Seiko dive watches has to be put through a complicated testing process before leaving the factory. If an ISO 6425 – certified piece is marked as “Diver’s 200m”, it actually is capable of diving up to 250m. Despite the increase in fabricating cost, Seiko still offer their dive watches at such affordable prices. If you are in need of a budget dive watch under $ 300, try the SKX007 (Seiko’s most famous men’s dive watch) or the Monster SRP309, these amazing diving pieces won’t let you down. Many dive watches from other brands which cost you over $500, cannot stack up against Seiko’s pieces in term of legibility (in total darkness) & accuracy. With Seiko, brand recognition is more important than high profit margin.
Seiko is not only the symbol of Japanese horology, but also represents Japanese spirit: endless innovation, always aims to perfection. Being available at such attractive prices, Seiko watches are the best choice for those who want a high-quality budget timepiece. Hope that Seiko will soon bring more of their domestic watch models to the global market, there’re a lot of Seiko fans there!